SELF GAME
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SELF GAME

PHENIX

A transformational self-branding game

PHENIXSELF GAME

A tracker platform for your personal and professional development strategy

Five circles, twenty-one steps — from an honest point A to a strategy of expression that is yours.

Become a participantHow it works

The first circle is free

Concentric rings around the fire. Each sector is a step — from dusk to open sky.

The problem and the answer

Excellent at the craft — invisible to the market

The problem and the answer

  • NoiseYour uniqueness dissolves into the feed and borrowed roles.
  • The invisibleStrong at the work — unnoticed by the market.
  • BurnoutA ceiling reached without a clear answer to "who am I".
  • The gapValues disconnected from outward strategy.

What PHENIX offers

  • SpaceFor the instinct of self-realisation.
  • Honest self-analysisSeeing yourself without borrowed templates.
  • Self-portraitThe blind spot of your genius becomes visible.
  • Inside outMovement from essence to expression.

The Phoenix philosophy

Burning · Ashes · Rebirth

01

Burning

Letting go of a false identity and borrowed roles.

02

Ashes

Integrating experience into an honest point A.

03

Rebirth

An authentic role and a strategy of expression.

A spiral of five circles: from darkness and ashes to light and open sky.

The game map

Five circles of the spiral

Concentric rings around the fire. Each sector is a step — from dusk to open sky.

  • Intro moduleResource Technique “Journey to the Inner Child” · Framing the Vision and the Desired Role · Dreams, Goals, Desires · Consolidating the Intro Module
  • 1Self-Presentation. Personal Brand AuditMeta-Message, or Non-Verbal Positioning · Verbal Positioning
  • 2Self-ExplorationPersonal Qualities · Values · Needs · Map of Professionalism
  • 3Inner Self-Actualization, Brand ConfigurationBrand Identity Model · Brand DNA · Positioning · Archetypal Brand Code
  • 4Outer Self-ActualizationEnvironment · Behaviour · Capabilities · Beliefs and Convictions · Identity · Mission
  • 5Self-RealizationSystem of Strategic and Tactical Steps · Fear as a Resource · Mental Modelling · Forming the Intention · Project Defence
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Concentric rings around the fire. Each sector is a step — from dusk to open sky.

The full path

All 21 steps

Every step is a video lesson, a task and an entry in your workbook.

Intro module

  • 00Resource Technique “Journey to the Inner Child”
  • 00Framing the Vision and the Desired Role
  • 00Dreams, Goals, Desires
  • 00Consolidating the Intro Module

Ring 1

Self-Presentation. Personal Brand Audit

  • 01Meta-Message, or Non-Verbal Positioning
  • 02Verbal Positioning

Ring 2

Self-Exploration

  • 03Personal Qualities
  • 04Values
  • 05Needs
  • 06Map of Professionalism

Ring 3

Inner Self-Actualization, Brand Configuration

  • 07Brand Identity Model
  • 08Brand DNA
  • 09Positioning
  • 10Archetypal Brand Code

Ring 4

Outer Self-Actualization

  • 11Environment
  • 12Behaviour
  • 13Capabilities
  • 14Beliefs and Convictions
  • 15Identity
  • 16Mission

Ring 5

Self-Realization

  • 17System of Strategic and Tactical Steps
  • 18Fear as a Resource
  • 19Mental Modelling
  • 20Forming the Intention
  • 21Project Defence

The outcome

What you walk away with

  • A self-portrait built on your values and needs
  • Mission, brand DNA, archetype, positioning
  • A roadmap for the role you are growing into (OKR)
  • Organic self-promotion — the basis of your brand book
  • A personal development map and a covering letter
  • A self-realisation sprint: six months, one year, three years

Voices of graduates

What remains after the game

Twenty-one steps behind them. The rest is in their own words.

146
graduates finished the game and left feedback
6.08.5
self-knowledge on a 10-point scale — before and after
96%
reported a rise in life energy
  • About meeting your real self. About giving up on other people’s answers and starting to hear your own. It is deep, careful and very honest work that changes not only the business but the life around it.
    МарияInterior design
  • My rebirth. What had long been dead fell away easily — I stopped holding on to it and let it go with gratitude. New ideas, strength and the appetite to act moved into the space it left.
    НатальяPsychology
  • A distant dream turned into a real project with a clear plan. My self-esteem rose, and with it the resolve and the certainty that it will work out.
    АннаPet care services
  • I worked out what makes me distinctive and what I can actually offer as a professional. I came out with one ambitious goal — and with goals at all, which I simply did not have before.
    АлёнаBeauty, makeup artist
  • A journey inward: who I am, what my mission is and how others actually see me. The game surfaces the truth and brings the essential to the top — along with the small mistakes that were keeping results away.
    ЗинаидаGame facilitation
  • A precise plan I am already following. The confidence that I am heading the right way, support along it, and new people worth knowing.
    ИринаPhotography
  • The game is a personal audit and a reinstall. About finding yourself and your meaning, taking yourself apart and assembling a new version. About pain, too: owning your shadow hurts, and changing is hard.
    ЕленаArt photography and styling
  • Speaking about myself got easier, because I finally understood myself. Putting it into words was the thing I needed — and exactly where I used to get stuck.
    ГалинаHandmade jewellery
Become a participant

The first circle is free

The voice of the game

The PHENIX Oracle

A calm mentor: it leads from ashes to clarity, lights up blind spots and returns you to your own goal — never imposing someone else’s.

The Oracle works within the method and does not replace therapy.

Partner network

PHENIX coaches

Accredited coaches and psychologists of the ecosystem. Pick by focus — life, career or business — and work with a real person: online or in your city.

  • Юлия Гарбузова

    гештальт-коуч

    • Life coaching

    Брест, ул. Куйбышева, 9-2, каб.106

  • Екатерина Дитман

    Коуч

    • Life coaching
    • Business & executive coaching

  • Юлия Саприкова

    кризисный психолог, магистр психологических наук

    • Life coaching

    г.Витебск, ул.Жесткова 13а/1

Move the map with two fingers; one finger scrolls the page.

Choose a coach

Join

How to enter the game

The first circle is free — so the decision comes from inside, not from a description.

Free access

Free

  • A tour of the PHENIX space
  • Intro module: attunement techniques and contact with yourself
  • Some free meetings — online and offline
  • The ecosystem coach directory
  • Workbook with every answer you write
Become a participant

Membership

BYN 99one-time

  • The whole self-game: 21 steps across five circles
  • Workbook with every answer you write
  • Development map (PDF)
  • Cover letter: the three trainers
  • Profile, rank and achievements
  • Personal calendar: practice days, meetings, deadlines
Choose

Membership Plus

BYN 599one-time

  • The whole self-game: 21 steps across five circles
  • A coach alongside you on the self-branding track
  • Workbook with every answer you write
  • Development map (PDF)
  • Cover letter: the three trainers
  • Profile, rank and achievements
  • Personal calendar: practice days, meetings, deadlines
  • PHENIX Oracle — a mentor inside every step
  • Self-realisation sprint: six months, a year, three years
Choose

Questions

The short answers

How long does it take?

The path is designed for about six weeks — one or two steps per sitting. You set the pace; progress is saved.

Do I need preparation?

No. All you need is honesty with yourself and a place where nobody interrupts you.

Is this therapy?

No. It is a self-branding and strategy track. The Oracle works within the method and does not replace a specialist.

What remains after the game?

Your workbook with every answer, the personal development map and the covering letter — all downloadable.

Journal

Articles, news and events

Self-coaching techniques, growth group meetings and lectures — by Viktoria Piuniuk, personologist and author of the method.

Event

Развитие самоидентичности у самозанятых людей посредством тренинга по селф-брендингу PHENIX. Психодиагностика личности.

Как психологу упаковать свои знания в востребованный продукт для бизнес-аудитории? Самозанятые и фрилансеры — это самый быстрорастущий сегмент клиентов, но стандартная терапия с ними часто буксует из-за глубинного кризиса самоидентичности в период средней взрослости. [1 октября] в Бресте пройдет большая конференция для помогающих практиков, где мы презентуем результаты внедрения тренинга селф-брендинга PHENIX на выборке из 300+ предпринимателей. Узнайте, как получить готовую методологию и ИТ-инструменты для кратного роста вашей практики.

офлайн

Article

Психодиагностика вместо маркетинговых масок: как помочь клиенту построить аутентичный селф-бренд.

Почему стандартные инструменты личного бренда часто вызывают у клиентов сопротивление и выгорание? Дело в том, что внешняя «упаковка» без опоры на глубинную структуру личности создает опасный когнитивный диссонанс. Для самозанятого человека личный бренд — это не маркетинг, это вопрос его самоидентичности. Из статьи вы узнаете, как интеграция психодиагностики и трансформационного тренинга PHENIX позволяет психологу пошагово собирать аутентичный образ эксперта без навязанных масок. Разберитесь, как работает этот стыковой инструмент, чтобы отстроиться от конкурентов.

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Time to come back to yourself

The first circle is free. The rest is your call.

Become a participant