Book
Phoenix. Personal Branding
21 steps to building a personal brand strategy
Not just a book but a five-stage model of personal and professional self-realisation. Stage by stage you take off masks, gather what you know about yourself and, following the self-branding algorithm, put the puzzle together: who you are, where you are going and how to tell about it.
What you will do while reading
- Explore your personality and see yourself through a stranger’s eyes.
- Move from where you are to where you want to be — from an image in your mind to a clear system of goals and a development plan.
- Put into words your intention and a professional role to grow into.
- List the fundamental competences of your personality.
- Put together a true picture of yourself.
The book and the PHENIX tracking game are one method: in the game the same 21 steps come with tasks, the Oracle and a coach.
The whole cover
How to get the book
Choose which book you need and leave a request. We will email you a payment link, and for the printed book we will agree on delivery.